About Free Readiness Check Workbook Sanity Check My ZEAT

Get a second set of experienced eyes before you commit.

A focused 60-minute review with Kathy Greenler Sexton to pressure-test your technology decision.

 You may already have a shortlist. A favorite vendor. A promising demo. An AI-generated comparison. A team pushing to move forward. But before you commit budget, time, credibility, and team energy, it can help to step back and ask:

Are we clear enough to make this decision well?

The Technology Decision Sanity Check is a focused review designed to help you spot gaps, challenge assumptions, clarify next-step questions, and move forward with more confidence.

Launch price: $995. Includes a Decision Brief, 60-minute Decision Review, and written follow-up Action Summary.

Book Your Sanity Check

Technology decisions often look clearer from the inside than they really are.

When you are close to a decision, it is easy to focus on the option in front of you.

The vendor sounds credible. The demo looks good. The pricing seems manageable. The team wants momentum. AI can summarize options quickly.

But expensive mistakes often start with quieter gaps:

  • The real business problem is still fuzzy
  • The daily users are not fully represented
  • Requirements are mixed with wish-list features
  • Implementation effort is underestimated
  • Tradeoffs are not explicit
  • Vendor claims have not been pressure-tested
  • AI recommendations are being used without enough context
  • The decision is being shaped by urgency instead of clarity

The Sanity Check is built for that moment.

Not to slow you down unnecessarily. To help you move forward with better questions, clearer risks, and stronger next steps.

Book Your Sanity Check

Technology is only part of the decision.

My background is not limited to one platform, one vendor category, or one technology trend.

I have helped build, reposition, grow, and transition global businesses across search, online media, enterprise software, B2B information, subscriptions, SaaS, communities, and recurring revenue models. I have worked with research PhDs as they invented new technologies and brought them to market, managed development teams, and led technology purchasing decisions for organizations. I have worked through product launches, market pivots, operational change, customer acquisition and retention challenges, business model shifts, and company transitions, including acquisitions and exits. I know Fortune 50 purchasing processes and have been an entrepreneur for the last decade.

That matters because most technology decisions are not really just technology decisions.

  • They affect how teams work.
  • How customers experience the business.
  • How revenue is generated, retained, and measured.
  • How data moves.
  • How operations scale.
  • How much flexibility the business has later.

When I review a technology decision, I am not only looking at the tool. I am looking at the business logic around the tool.

  • Is the problem clear?
  • Is the team aligned?
  • Are the requirements grounded in real use?
  • Are the hidden costs visible?
  • Are the assumptions testable?
  • Are you asking AI and vendors the right questions?

The Technology Decision Sanity Check is built for business buyers who want a clear, practical, experienced review before they move from evaluation to commitment.

Book Your Sanity Check

What to Expect

Decision Brief

Complete a Decision Brief so we can understand your unique needs, decision, context, options, and concerns before your session.

Decision Review

This 60-minute video discussion pressure-tests your technology decision, surfaces blind spots, and clarifies the next best moves before you commit.

Action Summary

You will receive a concise written follow-up with the key takeaways, decision risks, and recommended next steps from your Decision Review session.

This is not a technical implementation audit. It is a business decision-readiness review.

You will also receive the Decision Brief to complete before your Decision Review session with Kathy.

Launch price: $995. Includes a Decision Brief, 60-minute Decision Review, and written follow-up Action Summary.

Book Your Sanity Check

This is for business buyers who are close to a technology decision.

This review is designed for founders, executives, marketers, operators, product managers, team leads, and decision owners who need to choose, replace, renew, or commit to technology.

It is especially useful when:

  • You are choosing between two or more tools
  • You are replacing a system that no longer fits
  • You are considering an AI-enabled product
  • You are preparing for a vendor demo or final negotiation
  • You are unsure whether your requirements are clear enough
  • Your team is aligned on wanting a solution but not aligned on what matters most
  • You want to avoid an expensive “we should have asked that earlier” moment

 

Frequently Asked Questions

A $995 pause before a much bigger technology decision.

If the purchase, renewal, migration, implementation, or internal disruption could cost far more than the review, it is worth slowing down long enough to pressure-test the decision.

The goal is simple: Catch the gaps before they become expensive.

Launch price: $995. Limited early availability.

Book Your Sanity Check